Creating an online presence is now an essential part of any successful business. As a foot specialist, you know you offer products and services that will help your patients with mobility, comfort, and relief.
A good website will bring in more customers by:
- Increase legitimacy and credibility
- Increasing visibility and name recognition
- Giving a positive first impression
- Showcasing you and your staff, and what may set you apart from other practitioners
- Reaching more potential customers who may not have otherwise known about your clinic
A neglected or poor website (or no website at all) is a lost opportunity for practice growth and revenue.
Whether a website is a new venture or you are simply updating, we’ve put together some tips for what your clinic website needs to have.
1. First Impressions
Ensure that your main message is clear and right at the top of what they see when entering your website. Don’t force your patients to scroll through fluff to get to what they are looking for. A concise headline/paragraph of who you are and what you offer, or a simple menu, will suffice. If someone comes to your website they are looking for help; let them know right away that you are the person the help them.
2. Clear, Quality Images
Pictures inspire feelings and emotions. You want to inspire comfort and trust with the images you display. Posting photos of your staff will create an instant sense of familiarity, and posting photos of the treatments and services you provide will let patients know what to expect and put them more at ease. Ensure the images you share are clear, high quality. Avoid blurry images, images that are too light or dark, or an abundance of irrelevant images to avoid confusion or distaste.
3. Ease of Use
We have all been to websites that are convoluted, disorganized, and full of unnecessary information and images. If a website is difficult to navigate, a potential patient is much more likely to leave and find someone else. As stated before, your audience is not here to spend 10 minutes browsing a website; they are here to find a foot specialist. We want to provide them with information and guide them to book an appointment.
Avoid clutter and unnecessary words or images. Include an easy to navigate menu so they don’t have to scroll through one page to find multiple information streams.
If you offer a call to action, such as “Call Now”, or “Book Now” features, have these available in the Header and Footer Sections so they are accessible at all times.
4. Relevant Information
In addition to showcasing your clinic information, it is a good idea to provide specific information about the services and treatments you provide.
Sometimes a person will know they want to see a foot specialist and will search for that service. However, sometimes a person will look for information for a specific symptom or pain they are experiencing. In these cases, we want them to find both information about their symptom, and how you are the person to help them treat it.
One option is to have a blog section with articles about various symptoms, pathologies and their appropriate treatments. Another is to have a menu or list option with the same information. However you decide to format it, include detailed information about the condition as well as the treatment. Potential patients will know what to expect, and your credibility as someone who can help them will increase. Even if you don’t do any additional search engine optimization, including this information on your website will increase your visibility and search result ranking.